Yamaha’s regional distributor for southern Africa sets high standards for service and delivery

Southern Africa’s vibrant high-tech startup scene, is attracting over $1 billion of inward investment each year according to research published by the World Economic Forum. The region has become a centre of excellence for mobile commerce and digital payments knowhow. Moreover, its high-tech incubators are creating an environment for innovations to make it from bright ideas to products with global market relevance: like solar-powered Wi-Fi devices that can provide digital connectivity for the world’s remotest communities.

Designed in Africa can be made to the highest standards in Africa. “Enterprises here are investing in highly automated electronic assembly equipment that gives them cutting-edge capabilities,” comments Terence Ruthnam, founder of Truth Electronic Manufacturing, distributor for Yamaha. “They are a diverse blend of OEMs and EMS of various sizes, as well as entrepreneurial technical institutions that provide not only education and advanced research but also manufacturing services.”

Ruthnam has connections that extend throughout the region’s high-tech industry, so he understands the region’s ambition and the strength of its confidence. “Wherever you are, building world-class electronic products requires making the right investments to stay at the forefront of manufacturing technology. My team’s mission is to ensure that enterprises here get the best advice and the support they need to achieve their goals.”

Truth Electronic’s services include supplying Yamaha SMT equipment and designing factory buildings to ensure the safest and most productive environment. The company enjoys a close connection with Yamaha Robotics, representing the brand exclusively in the region. Yamaha’s solutions for screen printing, component placement, component storage/retrieval, and automated optical inspection can handle the most advanced component styles in use today, from 01005-size SMD passives and ICs in tiny chip-scale packages to large or non-standard parts like some automotive connectors.


“The SMT capability is the cornerstone of a factory, with a defining influence over other equipment and the way activities and processes are organised,” Terence explains. “In addition to pure speed, the printing and mounting accuracy, accelerated programming and setup, and unique features that enable automated changeovers make Yamaha’s portfolio stand out. The user interface has the latest graphics to simplify operation, and there are optional software packages to enhance productivity and assist scheduling, monitoring, and traceability. Overall, the performance and flexibility help us ensure our customers always get the best solution meeting their needs.”

Pierre Williams, Area Sales Manager for Yamaha, added, “Terence and his team have won the respect and trust of their customers and have established a strong base in Southern Africa. They have also built an excellent connection with Yamaha, as we have experienced their commitment to delivering the best possible result for their clients. We presented our annual award for special achievement to Truth Electronic Manufacturing at our 2022 distributor meeting, in recognition of their hard work and dedication to growing our presence in this exciting and influential market.”

For more information, please visit the website at https://smt.yamaha-motor-im.de/.
For more information about Truth Electronic, please visit https://truthelectronics.co.za/.

About Yamaha Robotics SMT Section

Yamaha Surface Mount Technology (SMT) Section is a subdivision of Yamaha Motor Robotics Business Unit in Yamaha Motor Corporation. Yamaha surface mount equipment is highly acclaimed in the market for their “module concept” that enables them to keep pace with the trend toward smaller and more diverse electric/electronic parts being mounted on circuit boards.

Yamaha SMT Section has created a strong business in the surface mount industry that enables design and engineering, manufacture, sales and service to be conducted in one comprehensive system. Furthermore, the Company has used its core technologies in the areas of servo-motor control and image recognition technology for vision (camera) systems to develop solder paste printers, 3D solder paste inspection, 3D PCB inspection machines, flip chip hybrid placers, dispensers and intelligent SMD storage system. This allows Yamaha SMT Section to offer a full line of machines for electric/electronic parts mounting and propose optimum production-line makeup to answer the diversifying needs of today’s manufacturers.

Yamaha SMT Section has sales and service offices in Japan, China, Southeast Asia, Europe and North America provide a truly global sales and service network that will safeguard best in class on-site sales & service support for clients.