Yamaha Motor Robotics SMT section has held its annual European distributor meeting online for 2021. New activities and familiar content came together as partners tuned in from locations across the region.

Mr Daisuke Yoshihara, General Sales Manager, Yamaha Motor Europe IM Business, commended the resilience all have shown in the unusually difficult conditions of the last year. “Our partners have adapted well to handle the situation and ensure customers are properly cared for and supported throughout,” he commented. “Together, we are ready for the challenges of the coming months and the opportunities we anticipate in the future.”

Taking advantage of the online platform, the CEO of Yamaha Motor Europe N.V joined the meeting from the Netherlands to express the value of the robotics division to Yamaha’s performance in Europe.

The interactive event allowed the guests to preview new Yamaha surface-mount equipment and upgrades in the pipeline for 2021. The Yamaha team also introduced new digital marketing initiatives to continue raising the brand’s profile and presented the new Yamaha Virtual Showroom. Adding to the online training and practical demonstrations live from Yamaha Demo Center in Neuss, Germany, Yamaha will present a series of webinars throughout the year to keep distributors up to speed with the latest equipment capabilities.

The partners also learned of a forthcoming online innovation that will allow them to order replacement parts directly from Yamaha at any time and thus greatly accelerate repairs and servicing of customers’ equipment.

Yamaha’s Daisuke Yoshihara and Thomas Metz, Manager Operations, concluded by presenting the annual distributor awards, recognising Pro SMT, distributor for Turkey, Saudi Arabia and Ukraine, as the Most Valuable Distributor. Renex received the Best Service Provider Award for its performance in Poland and the Balkans. Prime Option, Yamaha’s distributor for Ireland, received a Special Achievement Award for exceeding its sales target by 400% to become the highest achieving distributor for the second year in succession.

Yamaha’s 2020 Awards to Renex, Pro SMT & Prime-Option

For more information, please visit the website at https://smt.yamaha-motor-im.de/.

About Yamaha Robotics SMT Section

Yamaha Surface Mount Technology (SMT) Section is a subdivision of Yamaha Motor Robotics Business Unit in Yamaha Motor Corporation. Yamaha surface mount equipment is highly acclaimed in the market for their “module concept” that enables them to keep pace with the trend toward smaller and more diverse electric/electronic parts being mounted on circuit boards.Yamaha SMT Section has created a strong business in the surface mount industry that enables design and engineering, manufacture, sales and service to be conducted in one comprehensive system. Furthermore, the Company has used its core technologies in the areas of servo-motor control and image recognition technology for vision (camera) systems to develop solder paste printers, 3D solder paste inspection, 3D PCB inspection machines, flip chip hybrid placers, dispensers and intelligent SMD storage system. This allows Yamaha SMT Section to offer a full line of machines for electric/electronic parts mounting and propose optimum production-line makeup to answer the diversifying needs of today’s manufacturers.


Yamaha SMT Section has sales and service offices in Japan, China, Southeast Asia, Europe and North America provide a truly global sales and service network that will safeguard best in class on-site sales & service support for clients.